As described by Dorine from Expedia

Start with

  1. Define the problem, “Jobs to be done”
  2. Identify the customer, persona

Teardown step-by-step for a web product. Investigate:

3. Pick two competitors to assess & help with analysis

4. Go through the UX & funnel [analyse as “if this than what?”]

5. Think about Data loops, Compulsion loops

6. Look at Strategies: pricing, retention ..etc

7. Apply Macro trends and the market

Credit: Product School



Ayub Yanturin

Ayub Yanturin

All things Product Management. I offer 1–2–1 sessions on Join and send request for free 30 min call